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[Case Study of Manga Content Introduction] Jeju Air

Achieved the highest member acquisition among all past campaign initiatives! Also met the campaign sales target.

We would like to introduce a case study of "manga content" implemented by Jeju Air. The company conducted a promotion using influencer manga artists as part of a special ticket sale campaign. We believed that manga initiatives are a unique PR method in Japan and could achieve high cost-effectiveness. Targeting the younger generation in Japan, we distributed PR manga created by three influencer manga artists on Instagram. This campaign particularly resulted in a significant increase in member acquisition compared to previous campaigns. [Case Overview] ■ Reason for Implementation: Aiming for high cost-effectiveness ■ Results - Achieved the highest member acquisition among all past campaign initiatives - Met the campaign sales targets *For more details, please refer to the related links or feel free to contact us.